If you want your friends to experience excellent product quality and brand mission, they expect knowledgeable and experienced brand ambassadors to provide credible recommendations on what to buy. Brand Ambassadors need to help the one's they care about most confidently make effective product recommendations.
90% of consumers don't trust social influencers. Instead, they trust someone with expertise around a product to help them decide what to buy.
In order to represent what Madera stands for (Kindness, Service, & Nature) you need a product from the company you are representing. If you haven’t helped families by planting trees from a product purchased, how can you have faith in our brand and/or mission?
And 82% of consumers try or buy a product, based on a recommendation.